2/5/09

Bad Taste.




Pizza Hut Japan's 'Double Roll Pie' (rejected names include 'The Kitchen Sink' and 'Instant Death') is topped with bacon-wrapped sausages, mini hamburger patties, mushrooms, soy beans, corn, paprika, garlic chips, green peppers, pepperoni, mozzarella, parmigiana, and fucking cheddar! Oh also, it's served with ketchup, maple syrup, and a vigorous slap across the face. Oh, the gluttony and audacity. The shame and sheer thrill of it all!

My favorite part is that the design of this ad truly reflects the overbearing attitude of the pizza (not that it should qualify as a pizza by any stretch of the imagination). It's a traffic jam for the eyes that would precede the ten-car pileup that would occur in your gut if you had the gall to step near this monster. Check out the cute little tomato icon (ketchup!), the maple leaf (syrup!), and the kinda-smiling, near-comatose boy and girl (kill your kids!). And of course, the ad is absolutely drenched in text, because this pizza requires a fucking explanation. Paradoxically, I'm quite sure that no explanation is sufficient.

Divert thine eyes. Staring at this thing for too long might turn you to stone.

3 comments:

Lindsay said...

They really serve it with syrup? Where did they get that idea, Elf?

Brian said...

I don't know, it looks pretty good to me...

BOOOOOTS

Dan Redding said...

Maybe they had a boardroom meeting and brainstormed new product ideas and then approved every idea and merged them all into one product.