Logo of the Week

This is my favorite logo I came across this week while doing research at the Gimbel design library. It's gorgeous. I love the near-symmetry of the composition and I love the pointed spires that the letters form along with the shears. Also, it's quite bold, and boldness is next to Godliness.

I found the logo in a book of German marks and logos. I guess you have no choice but to use an acronymn when the name of your business is Grosseinkaufsgenossenschaft Abteilung Schneiaerartiket (association of wholesalers of tailor's supplies).

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