The movie posters for both Doubt and the new Sin Nombre combine two fonts in their logos: one blackletter-style font and one sans serif. The two fonts are so drastically different that the contrast is striking and the letterforms suggest a clash of the old and the new.


Sin Nombre (a new film already inspiring comparisons to City of God) uses Linotext for its blackletter-style font and Doubt (the kids just can't get enough of these brooding church dramas these days!) uses Goudy Text. These fonts are late-nineteenth/early-twentieth century updates of the blackletter font style that was popular from about 1150 to 1500. Linotext and Goudy Text add legibility to this antiquated style for modern audiences who don't normally sit down by the fireside to read a few passages from Gutenberg's 42 line Bible.

When I first saw the poster for Doubt, I was pleasantly surprised that a thoughtful graphic design treatment had been used, because most film posters are mere Photoshop Disasters. The difference between the two posters is that it's thematically powerful for Doubt to have a font with Biblical associations in its design (although I'd rather do math homework in the hottest layer of Hell than watch Meryl Streep scowl in a nun's habit for two hours). The application of the concept in Sin Nombre's design seems less relevant, although clearly sin is a theme in the film.

Anyways, I guess this isn't really a 'trend' yet; so far it's merely an incident of one designer ripping off the Doubt design. I'll be damned if there isn't more to come, though.









